Apple Inc. has changed the lives of many people. Many people rely on an Apple product today to either listen to music or call another person. I remember when I was in middle school; the class computer lab was full of the older model Macintosh’s. The love for computers even struck me then. In 2001 the iPod came out and I fell in love. Nothing in the world could have been more simplistic. I think that is what many people love about Apple, is the simplicity in the device itself and the fact that the product feels like a part of the body of the user.
Apple Inc. was founded on April 1, 1976 in Los Altos, California. The majority of people believe that Apple Inc. was started in a garage by Stephen Gary Wozniak and Steven Paul Jobs. Actually the company started in the bedroom of the same house. It was not until later when the two ran out of room that they moved into the garage. The larger issue is that Steve Jobs and Steve Wozniak were not alone when starting the company. Ronald Gerald Wayne partnered with Steve Jobs and Steve Wozniak. (Apple Confidential pg. 1, 2)
The Apple 1 was built in the garage of the home of Steve Jobs. Originally the three planned on only making circuit boards. The circuit boards would only cost $25 and would be sold for $50. That was the plan of business when Steve Jobs approached The Byte Shop. The plan was changed when owner of The Byte Shop Paul Jay Terrell wanted fully built computers. The shop ordered 50 Apple I computers which sold for $666.66. Steve Wozniak said “The Byte Shop was the biggest
single episode in the company’s history. Nothing in subsequent years was so great and so unexpected. It was not what we had intended to do”. (Apple Confidential pg. 2, 3)
Steve Jobs obtained loans from Allen J Baum. He was one of the workers at Hewlett Packard, which is where Steve Wozniak previously worked before joining. He needed the loans to build the computers for The Byte Shop. This made Ronald Wayne leave Apple Inc. Ronald Wayne once said “If Apple had failed, I would have had bruises on top of bruises. Steve Jobs was an absolute whirlwind and I had lost the energy you need to ride whirlwinds.” (Apple Confidential pg. 3)
Many people would say that Ronald Wayne made a terrible mistake. He took 800 dollars and left the company. Later when the company was on the rise, Steve Jobs sent Ronald Wayne a check to basically make certain that he would have no claim against the company in the future. He was happy to receive this check since it was a surprise to him. Steve Wozniak said “Steve had no money. I had no money and the creditors were going to wind up coming to him for money that was going to be owed. So he decided to get out of it. At the time it was the right decision”. (Apple Confidential pg. 5)
Ronald Wayne did contribute in the making of the first logo. The first logo was a drawing of Sir Isaac newton leaning up against an apple tree. Along the border was a phrase out of a poem written by William Wordsworth “Newton…A mind forever voyaging through strange seas of though…alone”. It was not until later that the Apple Inc. logo known today was made. In fact Apple Inc. went through three logos. The second one was created by Rob Janov. It was the logo
with six different colors. It was not until 1997 that Steve Jobs decided that the logo would be solid colors on future products. (Apple Confidential pg. 6)
The Apple II was a vast improvement from the Apple I. It contained the same processor and was just as fast as the Apple I. The difference was it had a built in keyboard and the graphics on the computer were better. The Apple II was expensive and needed funding just like the Apple I. Steve Jobs met Mark Markkula Jr., who cosigned with a bank for a loan of $250,000. (Apple Inc. pg. 5)
The Apple II was announced on April 16th, 1977. The computer was a hit. It quickly became one of the most purchased computers at the time. It is the computer that took credit for what we know now as the personal computer. The computer was priced at $1,298. A model for 2,638 dollars was also available. This model had higher random access memory. (Apple Inc. pg. 5)
The Apple III was a failure. The priced ranged from $4,340 to $7,800. The clock chip which was designed by National Semiconductor failed on most of the computers because of the company soldering the chips on the motherboards of the computers. The main issue with the Apple III was that Steve Jobs wanted it to be designed without a cooling fan. He wanted to do this to make the computer silent. This caused the computer to overheat shortly after a customer would start using it. (Apple Inc.pg. 7)
Nearly all of the Apple III computers had to be recalled. The company had to replace over 14,000 computers. The recalled computers were replaced with twice as much random access memory and new circuit boards. Doing this fixed most of the issues with the Apple III. The issue was one year after the Apple III was released; IBM released its personal computer which was much better than the Apple III. The Apple III was discontinued in in September 1985. (Apple Inc. pg. 7)
The Lisa computer was based upon revolutionizing the computer industry. The Lisa computer introduced Graphical User Interface. When talking about Graphical User Interface things like the mouse, icon, and desktop come into play. The issue with the Lisa was the price. The computer cost $9,995. This caused the computer to fail just as much as the Apple III. (Apple Inc. pg. 7)
Jef Raskin was the original founder of the Macintosh project. In September 1979 Jef Raskin was given permission from Apple to work on his project. The project was not really going anywhere during the early stages of development. The project had a lot of flaws and was almost shut down several times due to it not being productive. (Steve Jobs pg 108,109)
Steve Jobs was diplomatically removed from the Lisa project. This occurred to avoid another Apple III disaster. Steve Jobs was angry at the situation and focused his attention on the Macintosh project with Jef Raskin. His goal in doing this was to make the Macintosh better than the Lisa computer. Jef Raskin and Steve Jobs never got along. Jef Raskin left the Macintosh project in January 1981. He would later leave Apple in February 1982.
The Macintosh was released on January 24, 1984. The computer was revolutionary. The Graphical User Interface was easy to use. The Macintosh was more affordable than the Lisa computer and overall better. Steve Jobs led the Macintosh project until the Apple board went with John Skulley being the CEO. Steve Jobs decided to leave Apple and would not return until 1997. (Apple Inc. pg. 12)
When Steve Jobs returned, the company was at the very bottom. Steve Jobs turned the company completely around with the introduction of the iMac, iPod, Mac OS X and retail stores. These three introductions is the largest reason why Apple Inc. is as successful as it is today. Steve Jobs introduced many products. The Company set sail and never looked back. (Apple Inc pg. 24) Steve Jobs died on October 5th, 2011. Tim Cook became CEO of Apple Inc. shortly after.
Steve Jobs once said “I like to think that something survives after you die”. He said “It’s strange to think that you accumulate all this experience, and maybe a little wisdom, and it just goes away. So I really want to believe that something survives, that maybe your consciousness endures, but on the other hand it’s like an on-off switch. Click! And you’re gone. Maybe that’s why I never liked to put on-off switches on Apple devices”. (Steve Jobs pg. 571)